How much does a marketing manager make?
The median marketing manager in the United States earns $166,790 per year, about $80.19 an hour. That is the midpoint of the profession: half of all marketing managers earn more, and half earn less.
Source: BLS OEWS, May 2025. SOC code 11-2021.
Marketing manager salary range
Pay for marketing managers spans a wide band. The lowest paid 10 percent earn under $90,260 a year, while the highest paid 10 percent take home more than $293,610. The average (mean) wage of $177,770 runs a bit higher than the median, which is normal for jobs where a group of top earners pulls the average up.
| Percentile | Annual | Hourly | |
|---|---|---|---|
| 10th percentile | $90,260 | $43.39 | Lowest paid |
| 25th percentile | $123,020 | $59.15 | |
| Median (50th) | $166,790 | $80.19 | Midpoint |
| 75th percentile | $216,410 | $104.04 | |
| 90th percentile | $293,610 | $141.16 | Highest paid |
Figures are national wage estimates for marketing managers (SOC 11-2021), U.S. Bureau of Labor Statistics, OEWS, May 2025.
Marketing manager salary by state
Where you work changes the paycheck. Marketing managers earn the most in Massachusetts at $212,020 a year, and the least in West Virginia at $98,750. The table below lists every state with published data, ranked by median annual salary.
| State | Median annual | Employed |
|---|---|---|
| Massachusetts | $212,020 | 14,270 |
| California | $193,620 | 54,660 |
| Virginia | $187,820 | 6,890 |
| Colorado | $182,730 | 6,010 |
| New York | $181,200 | 54,000 |
| New Jersey | $180,040 | 13,510 |
| District of Columbia | $177,170 | 3,470 |
| Minnesota | $173,300 | 8,500 |
| Washington | $172,270 | 8,880 |
| Connecticut | $169,240 | 5,800 |
| South Dakota | $167,750 | 220 |
| Montana | $165,580 | N/A |
| North Carolina | $165,480 | 10,790 |
| Illinois | $162,860 | 21,140 |
| Wyoming | $161,580 | 100 |
| Oregon | $161,560 | 4,960 |
| Georgia | $160,760 | 8,510 |
| Kansas | $154,510 | 1,570 |
| Maryland | $154,160 | 6,510 |
| Pennsylvania | $150,810 | 13,840 |
| Texas | $147,880 | 44,680 |
| South Carolina | $143,290 | 3,760 |
| New Hampshire | $143,280 | 1,460 |
| Florida | $142,620 | 24,820 |
| Idaho | $142,090 | 1,320 |
| Utah | $139,830 | 6,100 |
| Michigan | $138,510 | 6,620 |
| Arkansas | $136,520 | 1,860 |
| Indiana | $136,260 | 3,350 |
| Maine | $135,380 | 1,320 |
| Wisconsin | $133,600 | 4,890 |
| Ohio | $132,330 | 10,620 |
| Arizona | $132,220 | 4,870 |
| Tennessee | $131,990 | 7,730 |
| Iowa | $131,120 | 2,210 |
| Missouri | $130,550 | 6,550 |
| Kentucky | $128,930 | 1,930 |
| Oklahoma | $126,920 | 1,420 |
| North Dakota | $125,580 | 180 |
| New Mexico | $122,980 | 800 |
| Louisiana | $120,650 | 940 |
| Alabama | $120,160 | 1,540 |
| Hawaii | $117,770 | 570 |
| Alaska | $116,270 | 240 |
| Nebraska | $110,570 | 1,910 |
| Nevada | $107,550 | 3,430 |
| Mississippi | $100,940 | 770 |
| West Virginia | $98,750 | 300 |
State median wages for marketing managers (SOC 11-2021), U.S. Bureau of Labor Statistics, OEWS state files, May 2025. States where the BLS does not publish a median are not shown.
Job outlook for marketing managers
The BLS projects employment of marketing managers to grow 6.9% from 2025 to 2035. That is faster than the 3.5% average for all occupations. That works out to roughly 421,600 jobs in 2025 moving toward 450,800 by 2035.
Across the decade, the BLS expects about 34,000 openings a year for marketing managers. Most come from the need to replace workers who move to other jobs or leave the workforce, on top of any new positions from growth.
Source: U.S. Bureau of Labor Statistics, Employment Projections program, 2025-35 (Table 1.2, Occupational projections and worker characteristics).
How to become a marketing manager
The typical entry-level education for marketing managers is a bachelor's degree, according to the BLS. Most roles also expect 5 years or more of work experience in a related occupation.
Education, training, and experience data: U.S. Bureau of Labor Statistics, Employment Projections program.
What affects how much a marketing manager earns
Company size, industry, and metro area drive most of the pay gap. Executives and managers at large firms in major markets sit near the top of the range, while smaller organizations and rural areas pay lower.
Location is one of the clearest factors. The gap between the top paying state (Massachusetts, $212,020) and the lowest (West Virginia, $98,750) shows how much geography alone can move the number, before experience or specialization.
About 395,240 people work as marketing managers in the United States. At $166,790 a year, the job pays above the $50,980 median for all U.S. jobs.
Marketing manager salary FAQ
How much does a marketing manager make an hour?
The median hourly wage for a marketing manager is $80.19. The middle half of marketing managers earn between $59.15 and $104.04 per hour.
What is the highest marketing manager salary?
The highest paid 10 percent of marketing managers earn more than $293,610 per year. Top earners usually have the most experience and work in the best paying regions and industries.
How much does a marketing manager make a year?
The median annual salary for a marketing manager is $166,790. The average (mean) wage of $177,770 runs a bit higher than the median, which is normal for jobs where a group of top earners pulls the average up.
Is being a marketing manager a well paid job?
At $166,790 a year, a marketing manager earns above the $50,980 median for all U.S. jobs. About 395,240 people work as marketing managers in the United States.
Which state pays marketing managers the most?
Massachusetts has the highest median salary for marketing managers at $212,020 a year. California ($193,620) and Virginia ($187,820) follow. State medians come from the BLS OEWS state files, May 2025.
Is being a marketing manager a good career?
Employment of marketing managers is projected to grow 6.9% from 2025 to 2035, faster than the 3.5% average for all occupations. The BLS projects about 34,000 openings each year, from growth and from workers leaving the occupation.
Do you need a degree to become a marketing manager?
The BLS lists the typical entry-level education for marketing managers as a bachelor's degree, so a college degree is usually expected.
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